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Fireside Chat: Designing for the Agentic Era#

@Scale: Product 2026 digest Program Wildcard pick 28 October 2026

Abstract

Michael Martinez (Meta), Alex Cornell (Meta)

  • Why: Not an infra talk, but it poses the question every product org building agents is now facing: when AI shifts from assistant to agent — acting rather than answering — what does design even mean, and is one product for everybody still coherent? Useful pattern-recognition for anyone PM'ing agentic systems.
  • What: A conversation tracing Meta's Muse from inspiration to mainstream: what it took to make an agent feel universal, the use cases nobody predicted, and what happens when users control the experience. (from abstract only)
  • How: N/A — fireside format; expect product-design reasoning rather than engineering results.
  • Where applicable: Meta's Muse agent; conceptual rather than technical, but the assistant-to-agent design shift it describes is cross-industry.